A Senior Executive in Marketing, Brand & Consumer Experience.

Expertise includes the development and execution of world-class strategies in digital and social media, licensing operations, retail and wholesale distribution, along with a proven track record in talent and organizational management.
A highly successful brand, consumer, and retail marketing professional who has launched new products. expanded brand reach, and developed strong collaborative relationships to grow sales domestically and internationally.
GLOBAL
LEADERSHIP
Across diverse markets segments and business models, Andrew has provided leadership in brand marketing, business development and consumer reach for the world's most highly regarded brands, spanning over 47 countries, across 5 regions.
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Global experience,
unique local solutions.
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With exposure to multiple business formats including licensed, integrated and third party, Andrew has a breadth of knowledge that results in deeper insights, unique creative solutions, and an ability to manage both people and expectations for success.
As an example of his key focus on diverse market conditions, he developed and spearheaded the global launch of a new Disney brand architecture, providing information, training and structure to retail, sales and marketing teams around the globe.
A MARKETING
PROFESSIONAL
An experienced leader with a multi-disciplined approach to marketing, Andrew's extensive knowledge of different business models enables him to identify and leverage best practices, reduce duplicative efforts and maximize efficiencies to fuel growth.
With his strong business acumen, Andrew has driven multiple marketing initiatives that have grown business upwards of 300%.
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Expertise that fuels growth.
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Known for his strong creative approach to marketing, Andrew is recognized for his ability to analyze and conceptualize business and define marketing strategies along with his skill and proficiency in execution.
CONSUMER
MARKETING
In a highly competitive market, Andrew has successfully spearheaded visible consumer marketing campaigns to launch key categories and events both at retail and online, including promotional and consumer engagement, communication and brand differentiation, loyalty campaigns and product merchandising and packaging.
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Going beyond what's expected.
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Driving brand awareness and bringing unexpected brand engagement has been key in determining the best approach based on the business growth objectives.
From traditional media and advertising to digital and social marketing reach, Andrew has worked with retailers and directly to consumers to bring unique, unexpected approaches that capture interest and invite their emotional participation in the brand.
FRANCHISE & MARKET SEGMENTATION
Throughout his career, Andrew has played a significant role in determining new areas of consumer segmentation and creating long-term plans to reach precisely targeted demographics.
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Defining segments to bring greater focus.
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A keen understanding of consumer behavior, demographics and market trends, has enabled Andrew to identify areas of potential growth and develop comprehensive plans to expand into new and expand existing consumer segments.
A MARKETING
PROFESSIONAL
An experienced leader with a multi-disciplined approach to marketing, Andrew's extensive knowledge of different business models enables him to identify and leverage best practices, reduce duplicative efforts and maximize efficiencies to fuel growth.
With his strong business acumen, Andrew has driven multiple marketing initiatives that have grown business upwards of 300%.
Expertise that fuels growth.
Known for his strong creative approach to marketing, Andrew is recognized for his ability to analyze and conceptualize business and define marketing strategies along with his skill and proficiency in execution.
SOCIAL MEDIA &
REPUTATION MANAGEMENT
Andrew's vast experience understanding the consumer's behavior and intent, has lead to creating significant engagement and brand building in multiple regions and territories throughout the world.
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The consumer has specific behaviors
on different platforms.
Understanding them drives success.
In an ever changing environment, the consumer is at the center of influence and determining brand appeal. With this in mind, Andrew has created world-class strategies to drive engagement, analyze results and evolve efforts to drive reach.
One example of Andrew's efforts, was a global twitter campaign created to drive brand awareness to newly engaged couples.
The results were so significant that major film studios adopted the approach to drive engagement for major film releases.
DIGITAL MARKETING &
E-COMMERCE
In an increasing complex digital world,
Andrew has brought focus and brand relevance while expanding global footprint through digital and social media platforms. He's successfully driven innovation with a holistic and strategic approach that aligns multiple stakeholders.
The consumer's Intent Is key
to understanding their journey.
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Conversant in all forms of organic, paid and extended digital reach, Andrew has been instrumental in helping brands drive digital spend harder and through that, drive digital reach further.
Efforts have included building brand presence and engagement online along with extending engagement digitally inside "brick and mortar" to create an enhanced and unique
consumer and product experience.
MASS MEDIA &
ADVERTISING
With an emphasis on reach with relevance, Andrew has helped to build integrated multi touch-point campaigns through a powerhouse of demographic specific media channels to bring extended reach to the consumer.
Extending reach with effective strategy.
Through the vast reaches of The Walt Disney Company's media divisions, Andrew has been a part of integrated media and marketing campaigns that have developed new area of business for the company as well as continuing to grow highly established segments.
RETAIL
DEVELOPMENT
Achieving award-winning retail design statements in different markets, Andrew has been at the fore front of understanding retail marketing trends and the ever-changing aspects retail marketing and store design.
Excellence in Retail Marketing.
Andrew himself has a strong sense of design and keen understanding of consumer’s engagement and the critical issues that surround the customer in making purchasing decisions during their experience.
Bringing digital and social media into the retail environment and integrating the experience, is one of the most interesting developments Andrew has been a part of in recent years.
AWARDS &
RECOGNITION
Australian National Tourism Award for;
Excellence in Tourism Retailing
DFS Australia - 1993
State award for Excellence;
in Tourism Retailing
DFS Australia - 1993
High Distinction Award for Excellence;
in Tourism Retailing
DFS Australia - 1994
Best Lifestyle Presentation;
Magic Trade Show
Disney Consumer Products - 2007
High Distinction Award for Best Lifestyle Presentation;
Magic Trade Show
Disney Consumer Products - 2008
Best Retail Promotion of the Year;
Toy Story 3
The Walt Disney Company - 2010
Best New Product Introduction;
Baby/Newborn Product
The Walt Disney Company - 2011
There's Strength in Numbers!
45
Countries World Wide
5
Continents
15+
Product Categories
20+
Years Marketing Expertise
7
Industry Awards
© 2022 Andrew Georgiou - All rights reserved